Saturday, October 15, 2011

Volvo 'Breaking Dawn' Promotions: Win BD Premiere Tickets, a Brazilian Getaway, or a New Volvo

Volvo is inviting "Twilight Saga" fans to the wedding of the century with two online promotions in conjunction with the release of Summit Entertainment’s "The Twilight Saga: Breaking Dawn – Part 1," opening in theaters on November 18.

Beginning October 15, participants can register to play Volvo’s online game, “Journey to the Wedding,” for a chance to win a trip for two to Rio de Janeiro, which includes a stay in the same luxurious house where Edward and Bella spent their honeymoon. The lucky winner will also take home the actual 325 HP Volvo S60 R-Design that Edward drove in the fourth installment of the film franchise. With a perfect marriage of style and substance, Volvo’s S60 R-Design features best-in-class acceleration, performance and fuel efficiency, making it Volvo’s most dynamic and sporty model.

Also starting on October 15, fans are invited to submit photos or drawings of what they would wear to Edward and Bella’s wedding on Volvo’s Facebook page ( The person who submits the entry with the most votes will win two tickets to attend the world premiere of "The Twilight Saga: Breaking Dawn – Part 1" in Los Angeles on November 14. Volvo will also provide the winner with two round-trip airline tickets to Los Angeles, two nights of hotel accommodations, and $500 spending money (visit for official rules and complete details).

“It’s not often wedding guests are the ones to receive the gifts, but one lucky fan will drive away happily ever after in a Volvo S60 R-Design, just like Edward and Bella,” said John Maloney, vice president of marketing and product planning for Volvo Cars of North America. “The Volvo S60 R-Design is the most powerful Volvo ever and safe enough to protect Edward and Bella; and now one Twilight Saga fan will experience the same dynamic driving experience designed around them.”

How Volvo’s “Journey to the Wedding” Game Works
Beginning October 15, players (ages 13 and up) can register at to play the interactive game. In the game, fans make their way to the wedding of Edward and Bella by completing a series of three challenges. The player who finishes the final challenge in the shortest amount of time will win the game. Volvo will announce the winner on or about November 28.

In addition to the game, fans will want to visit the website’s online photo gallery for photos of Edward and Bella and learn more about Edward’s Volvos, including the Volvo C30, Volvo XC60, and Volvo S60. Fans can also learn more about the game on Volvo’s Facebook page and Twitter account.

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